We have all heard of ASO, and at this point, I’m sure you’re already tinkering with the keywords of your application. You take several months of development, you have put the app available to everyone and are even using various advertising campaigns in social networks. Are you really sure that you receive all the organic traffic you can?
5 ASO techniques for success
When asked about app store optimization, we tend to associate this with the key words for the application, the proper choice of one category or the most striking icon … this is going to like it, you’re not optimizing the entire application and your organic discharges They can increase a lot if you centers not only in the basics.
Quiet, it’s all settled, we offer you our years of experience in the market to help make the most of your application. You have to manage every detail to achieve the tops ranking in the categories.
1. Planning Phase Release
In an industry with so much competition, time management is the key to exit. Validar your idea without investing too much time is important. That’s why we love to focus on the Pre-Launch to put in record time Minimum Viable Product in the right market.
Being fast, efficient and effective is only possible if you approach small targets and concentrate all your efforts at the time of launch. Use all your secret weapons, because the first month of your application is vital to your future success.
Talk to your audience, study your application and improvements applied gradually to all the work to get here is not a bad time invested. Locate your point of balance in the Post-Launch phase to increase positions in the categories.
2. Optimization ASO
Remember this: On Optimization – Data and Optimization Off – Data
The ASO On-Data is neither more nor less than everything that makes up the sheet or IOs Google Play your application.
The sum of a traffic keywords with a good title and description that will leave us without words, is the key to achieving the maximum organic traffic.
The first impression is what counts! You only get a icon and some amazing screenshots.
3. Growth Base Users
Once defined and proven product strategy to be used, it is time to boost growth and optimize techniques to increase downloads ASO and the user base
Campaigns on Facebook, Twitter, reviews on the best specialized networks, or CPI campaigns are one of the many techniques that have to be used in your daily after each release to further increase your profits.
We live daily with these campaigns and we are eager to hear your needs.
4. Inbound Marketing Content
This is something that we love and that has much to do with the ASO Off-Data of your application.
Any links on the web, references in specialized blogs, review with videos on Youtube and a lot more campaigns will greatly facilitate the positioning of your App.
At the end we will need your own network of pages where you can sell your product, you must also appear at the top of google. Do not wait until the end to implement this strategy, we know how to carry them out.
In conclusion, any advertising of your product on social networks, for example internet or word of mouth, favors both the positioning of your application, such as increasing organic discharges.
5. Indexing and deeplinking App
Surely this will sound like Chinese. It is something that few people know and we will show you a preview.
Currently the Google algorithm changes monthly. With the new algorithm update, the world of apps are taking more importance and prominence.
Gradually you’ll be checking that when you perform queries in the search box on your mobile device, related searches at the top of Google applications will appear.
It is something that few people know optimize, and today it continues to use the web browser on both mobile and desktop. Therefore we use the best techniques combining the “App Indexing” and indexing to browsers through internal links within your application.
If you have an application on the market that does not find its place in the rankings, you need advice on your monetization, support marketing campaigns or a great idea to succeed, we will help to carry it out.