How people interact with your website can provide you with details regarding how to improve the experience for all. These metrics can play a part in creating strategies ranging from marketing to product pricing. It would be in your best interest if you learned how some of these attributes worked. Something as simple as analyzing time spent on a page could denote if there is a problem with any specific product. How can metrics contribute to boosting the success of your site?
Discounted Goods
A lot of eCommerce owners will place unpopular items on discount in order to unload the inventory. It’s better to have the cash available to buy goods people will want to purchase rather than have things on hand that no one wants. Data metrics can show you exactly which items are the least popular. Product visits and time spent on specific pages will show you what items are not favored by your target consumer.
Social Engagement
By analyzing referrers to your site, you can discover which social platforms are the most beneficial for marketing purposes. For example, you can see if Facebook is sending you more visitors than Twitter. You can then enhance strategies for ads or shareable content on those websites to further engage that audience. Since social media is an important aspect to virtually any online business, knowing where your fans are the most centered can help you target them.
Geographic Targeting
Geographic location can be helpful when developing future marketing strategies. This is especially true if you plan on providing world-wide shipping. It may also show whether or not your current strategies are delivering the specific audience you’re targeting. For example, do you know if your visitors are primarily based in your local country? At which point, you may want to reconsider some of your marketing tactics to engage those consumers.
Abandoned Carts
Most consumers will abandon purchases if website pages take longer than three seconds to load. Taking a closer look at the materials that are left behind in someone’s cart may shed some light on why people are leaving them. Everything from the time it takes to process a sale to the price of a product can be wrapped into abandoned carts. Data can help you determine which of these are true for your website.
Expanding Inventory
By analyzing what brands and products people are most interested in, you will be able to determine which future items you should add to the store. It’s all about finding the right combination of goods or services that consumers will spend the most money on. The data collected by your website’s analytic applications can show you what consumers are most likely to buy and what kind complementary things could sell.
Data can be a valuable resource if you used it correctly. Your shopping cart eCommerce software should have the tools necessary to accumulate this information. By analyzing the activity of visitors on your site, you could begin to develop a more ideal experience for your target consumer. Crunch the numbers and give your site the boost to performance it deserves by understanding your consumers.